Useful or annoying? The debate
The question is - Are 'event invites' on Facebook useful for making fans aware of an upcoming gig or are they annoying and could it potentially push them away?
There is no doubt that Facebook is an excellent marketing tool with the facility to post status updates right under your fans' noses, the ability to get to know who your fans are and communicate with them on a level like never before. For The Sugar Bullets, our Facebook Page is probably the most direct and important way of keeping our fans informed & up to date and is always nice to see people commenting on our Wall.
However I don't think I've ever sent an 'event invite'. I just don't want to feel like we're bombarding our fans too much (they can see our regular status updates anyway) and also because an event/gig invite in area X may only be relevant to a small percentage of our fan list who are spread all over the NW, therefore further bombardment potentially pissing them off and removing themself from our page as a fan. That is only a presumption of course...but I know it happens because I've 'unliked' pages before after being unindated with irrelevant event invites on my personal Facebook account. I see it from both sides but receiving regular pop-up notifications on my phone just gets annoying, especially when band or venue X is inviting me to their gig miles away.
Having a genuine interest in Marketing, I am always looking for new ways to help promote the band & spread the word and I'm just wondering whether to test the water with a few Facebook event invites over the next few weeks, it's a facility there for being used and there seems to be so many doing it so why shouldn't we be in the mix? The last thing I want to do is piss our fans off though.
If you are a band or venue do you send Facebook event invites and how do your fans respond?
If you are a fan of a band (in general) do you welcome such event notifications?
Or am I just talking bollocks...
Dean