Selling profile listings on their website
Lately I'm getting lots of calls & emails from various 'band directories' asking if we're interested in being 'listed' on their website, none more so than PartyPOP....they're persistant I give 'em that!
I've had at least 4 calls from a PartyPOP representative trying to sell me a profile on their website. Working in the media industry I symphasise how difficult it is at the moment to gain new business from advertisers/sponsorships etc., but it is important to know the product and market of your customer.
The chap persisted that PartyPOP could help my band with new venues. He could 'guarantee' that venues including function & wedding organisers would come knocking at our door, that the whole world would open up for a local Punk covers band. Without trying to challenging him, I simply asked what knowledge he or PartyPOP had of the area(s) we gig in...to which he replied "Sorry Sir I'm based in LA, USA I don't know, but for only $20/month we can help you".
HOW CAN YOU HELP US FROM THE OTHER SIDE OF THE WORLD WHEN YOU HAVE NO KNOWLEDGE OF MY BAND, THE AREAS WE PLAY AND THE TYPE OF GIGS WE PLAY?
"But Sir, don't you want to play more gigs, don't you want to earn more money?"......
I had to laugh.